Overview:
Established in 2011, OMX Graphics has become one of the leading brands in the dirt bike graphics industry, specializing in custom, high-quality graphic kits. Serving both amateur and professional riders, OMX also caters to the sled, UTV, ATV, and jet ski markets, and are ranked #1 in go-kart graphics. They are renowned for their collaborations with major brands and championship-winning athletes, which has cemented their reputation within the motorsports industry. For those looking for new designs, OMX also offers new dirt bike graphics that are tailored to individual rider needs.
Challenge:
OMX Graphics faced an ongoing challenge in meeting customer expectations for visually striking, durable designs. Their graphics needed to offer a high level of detail and realism whilst also withstanding extreme conditions such as dirt, water, and UV exposure. Prior to partnering with Substance, OMX spent considerable time searching for a material provider capable of delivering the top-tier quality required for their high production standards.
Solution:
The solution came in the form of Substance’s premium materials. OMX began using Substance’s products, including Ultracurve 1500 Gloss, X1 Gloss, X1 Matte, X1 Silver, and X1 Holographic. These materials proved easy to work with and brought immediate benefits to both the production process and the final product. As OMX Graphics stated, “Our product demands high-quality, visually striking designs, and Substance’s ‘tools’ have enabled us to elevate the quality of our graphics to the next level.”
The durability, flexibility, and premium finish of Substance materials ensured that OMX Graphics could consistently meet and exceed their customers' demands for both aesthetic appeal and long-lasting performance. In addition, their custom motocross graphics have set new standards in the industry.
Impact:
Since incorporating Substance materials into their production process, OMX Graphics has experienced significant improvements in both efficiency and quality. The standout results include:
- 15% Improvement in Turnaround Times: With fewer graphics requiring reprints due to material defects, OMX experienced a noticeable reduction in production time.
- Enhanced Durability: The superior resilience of Substance materials meant that the graphics were better able to withstand harsh environmental factors, such as UV exposure and rugged terrain conditions.
- Increased Customer Satisfaction: OMX saw a 15% to 20% rise in customer satisfaction, largely due to the improved quality of their products, fewer complaints, and more repeat business.
Additional Benefits:
Substance’s innovative materials, such as their chrome and holographic vinyl, have enabled OMX Graphics to push creative boundaries and offer cutting-edge designs that set them apart from competitors. The ease of use has also meant that the OMX team could focus more on creativity rather than dealing with technical challenges, further enhancing their reputation as a leader in the motorsports graphics market.
Conclusion:
By partnering with Substance, OMX Graphics has been able to significantly elevate their production quality, reduce costs, and improve customer satisfaction. The superior performance of Substance’s materials continues to help OMX maintain its position as an industry leader, whilst allowing the brand to innovate and explore new design possibilities.